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In an effort to inform the public about the link between chronic heartburn and esophageal adenocarcinoma, one of the fastest growing cancers in the US, The American Society for Gastrointestinal Endoscopy (ASGE) today launched a public service campaign that also stresses how recent advances in the detection and treatment of precancerous cells, make gastroenterologists (GI’s) better equipped to help prevent this cancer before it can even start.
The airport focused campaign, unveiled during Digestive Disease Week (DDW), an annual gastroenterology meeting going on this week in Washington DC, will feature advertisements in the Dulles and Reagan National airports, as well as on Amtrak Acela trains.
Patients and healthcare providers are encouraged to visit the following link for more information:
“We hope that our PSA campaign will encourage more Americans with chronic heartburn to see a gastroenterologist and take advantage of our recently enhanced ability to prevent one of the most rapidly growing cancers in the US,” said ASGE President Karen L. Woods, MD, FASGE.
Interested DDW attendees can obtain materials at the ASGE booth (#1733) during DDW June 2-5, 2018 at the Walter E. Washington, Convention Center, Washington, DC. The PSA campaign is funded through a partnership with CDx Diagnostics, the provider of WATS3D testing for precancerous cells.
For more information visit www.asge.org/heartburn.
Source: ASGE press release.