Gastro Girl: Engaged, Growing, and Impactful

Gastro Girl’s podcast and digital platforms reach a diverse, adult patient audience, with strong U.S. concentration and meaningful global engagement. The audience profile supports scalable patient education across digestive and liver health topics, including conditions that are often under-discussed or stigmatized.

Geographic Distribution

Gastro Girl’s audience is primarily U.S.-based, ensuring strong domestic impact, while also extending to key international markets where English-language health education performs well.

• United States: Primary audience across all platforms

• International reach: Canada, United Kingdom, Australia, New Zealand, Ireland, India, Singapore, Mexico, and Brazil

This distribution reflects Gastro Girl’s role as a U.S.-focused patient education platform with global relevance.

Gender Distribution

Gastro Girl’s audience reflects a balanced gender mix, with notable male engagement on YouTube, particularly for long-form, expert-led educational content.

• Women: Primary engagement across social and community platforms

• Men: Strong and consistent presence on YouTube and audio platforms, often through private or long-form viewing

• Unknown / Not specified: Includes smart-TV viewers, logged-out users, and privacy-protected audiences

This pattern aligns with known viewing behaviors for sensitive digestive and liver health topics, where many individuals consume content quietly rather than publicly engaging.

Age Distribution

Gastro Girl’s audience spans multiple adult age groups, with the strongest concentration among mid-life and older adults, where digestive and liver health concerns are most prevalent.

• 25–34: Emerging engagement, including caregivers and newly diagnosed patients

• 35–44: Growing engagement tied to early symptom awareness and prevention

• 45–54: Core audience segment

• 55–64: Core audience segment

• 65+: Highly engaged audience for long-form and educational content

• Unknown: Includes audio listeners, smart-TV viewers, and privacy-protected users

This age distribution supports both early-intervention education and screening-focused awareness initiatives.

Platform Highlights

• YouTube: Global distribution with strong male and mid-life engagement, well-suited for long-form, expert-driven education

• Facebook: Predominantly U.S.-based audience with consistent reach for patient education content

• Instagram: Primarily U.S.-based audience with strong engagement across adult demographics

• X (formerly Twitter): Concentrated U.S.-based audience supporting professional and educational amplification

Trust and action. Followers don’t just scroll–they listen, download, and share.

Engaging thousands of patients and providers every week—across screens,
inboxes, earbuds, and exam rooms.